WDO CHAMPIONS SUSTAINABLE PACKAGING DESIGN
Having collaborated on several occasions in the past year, the World Design Organization (WDO) and World Packaging Organisation (WPO) have formalised a partnership and signed a Memorandum of Understanding (MOU) to leverage their shared commitment for sustainability and education as a means to organise and implement a variety of projects.
With a special focus on training initiatives for designers in packaging design and technology, both parties will aim to align their common interests and explore new areas for industry optimisation.
“Packaging is neither solely an exercise in aesthetics nor simple functionality; it is an indispensable factor that exists at almost every level of product design, development and production,” said WDO President Srini Srinivasan. “Now, more than ever, as we work to decrease our global waste streams and protect our environment, it is imperative that we invest and support innovation in the packaging sector and ensure that all designers understand both its potential impact and benefits. With this new partnership, WDO looks forward to working alongside the WPO to further our parallel missions of bettering our quality of life.”
Full story on the WDO website here.