Lugano Region Territorial Branding

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2019
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Communication
Branding and Identity
Designed By:
- Fabio Caselli
- Caselli Strategic Design
Commissioned By:
Ente Turistico del Luganese
Designed In:
Switzerland
Territorial branding for Lugano Region: a very atypical destination within Switzerland where Mediterranean weather can be found in a safe and efficient Swiss environment. The brand essence that emerged is “differently Swiss” which has been translated visually in an alteration of the Swiss flag to form the letter “L”.