Lay’s Year of the Monkey

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  • 2017

  • Communication
    Packaging

Designed By:

Commissioned By:

PepsiCo

Designed In:

China

This limited edition Lay’s packaging celebrates the Chinese New Year by featuring iconic monkey-faces that reinterpret the legendary zodiac sign in a relevant and youthful way.


  • CHALLENGE
  • SOLUTION

  • These packs enable youth to bring something new and fun to Chinese New Year by sending New Year greetings to their beloved with Lay's. Lay's Monkey King Packs enable youth to bring something new to Chinese New Year, by sending new year greetings to their beloved with Lay's packs.

  • This initiative generated more than 110 MM impressions on social media. The Year of the Monkey Lay's packaging was activated in a photo booth at Mix It Up 2016.