Lyka Pet Food

Lyka was undergoing a brand refresh to align with the new positioning: ”Live Pupper Proud” where they celebrate pupper parents, who go above and beyond your typical dog owner. Lyka’s purpose is to give dogs unparalleled quality diet and care, so every parent can celebrate a lifetime of milestones with their one and only. The brand’s primary goal is to translate the brand’s value of a real food diet while creating an emotional connection with parents through various touch points, from photography, and packaging to merchandise.

The brand’s physical expression celebrates Lyka’s love of dogs and is designed to give the best experience to both the puppers and the parents, blending playfulness with purpose. Adding a sustainability layer to Lyka’s design solutions, Lyka is also Australia’s only carbon-negative dog food. Lyka is as committed to the planet as they are to dogs. Lyka only sources from those who are invested in the future and operate using sustainable practices. Where they cannot reduce, they offset more than what they emit.

Since the refresh, the brand awareness and consideration for Lyka has increased considerably to a rate never seen before. More importantly, Lyka has served over 22 million bowls, affecting the livelihoods of tens of thousands of dogs. With 96% of customers seeing their dog’s health improve after switching to Lyka, complimented by thousands of 5-star reviews, it shows that what Lyka is doing is having a tangible impact on the lives of dogs all around Australia.