Telstra Packaging Design System
- Birdstone Collective
- Grant Davies - Structural, Creative Director
- Iain Blair - Sustainability & Technology Director
- Louise Disseldorp - Design & Finished Art
- Rebecca O'Leary - Design & Finished Art
Telstra sought to reimagine their packaging as part of a repositioning of the entire Telstra brand. With a vast portfolio of products, from multiple suppliers, Telstra had an inconsistent packaging style that didn’t represent their brand positioning. We were tasked with eradicating over-packaging, simplifying production and improving the consumer experience.