Durian Design Strategy
- Think Design Collaborative
- Rama Aleti (UX strategist)
- Nihit Gaur (UX designer)
- Nikita Gill (Visual designer)
- Khushboo Jethmalani (UX designer)
Clearly, the proposition was not just to retail like other e-commerce players and be another “me too” in the market. With its unique strengths, operational model and customer segments, Durian required an approach that would suit their positioning.
We started with a 4 day intensive workshop with the key stakeholders and addressed several concerns like customer profiles, product proposition, brand positioning, revenue and operational model among others. What emerged out of this exercise was a rock-solid strategy to initiate Durian’s online presence.