- Geoff Suvalko / Creative Director / ThoughtFull
- Hudson Smales / Design Strategist / ThoughtFull
- Andrea Fouhy / Design Manager / ThoughtFull
Kevin Buley / Auckland Zoo
A rebrand of the Auckland Zoo to challenge the growing negative public sentiment towards Zoo’s on the positive role Auckland Zoo plays, as a charity with all ticket income channeled toward wildlife care and conservation. A narrative that could also support a significant capital investment in a new Asia enclosure.