MDA National sought to attract and retain members by creating a new value proposition. However they needed an understanding of Junior Doctors’ needs clear and an engagement strategy that did not compromise on their values. Based on research, CEC identified a unique competitive advantage based on meaningful interactions and empathy.
AIA Vitality App
AIA Vitality is a personalised, science-backed health and wellbeing program that supports you every day to make healthier lifestyle choices. The program incentivises you to move more, eat well and complete regular health checks. The small healthy choices we make today, lead to influencing generations towards a happier, healthier tomorrow.