A Better, Kinder Awesome is a brand designed for Spencil, which makes quality, affordable Back to School gear for kids. It overtly rejects the idea of being an ‘exclusive’ kids’ brand, used for status, unlike its competitors. The purpose of the brand is to support mums and dads to support their kids to thrive. It is centered around helping parents raise happy kids. It’s joyous and inspiring.
PepsiCo Foundation – Mexico
In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. Their mission is focused on empathy and equity. It’s human. However, the previous identity for the foundation was strongly influenced by the PepsiCo corporate visual language.