Government services must deliver for everyone in our diverse community. Too often, those most in need are left behind. So together with the ACT Government we led a research project to uncover the barriers people experience when accessing services, and explore how government services can be designed more inclusively.

Removery is a laser tattoo removal service. It is the result of design research of people with tattoos, their perceptions, attitudes and reasons for tattoo removal. The research supported the smooth merger of three acquired laser tattoo businesses to become the biggest provider in the US.