Gong Cha was looking for a character-driven campaign to show Australians how fun bubble tea can be and drive home their tagline of “Brewing Happiness”. The goal was to educate Aussies on the delights of bubble tea, creating curiosity around toppings and to make it an exciting beverage choice.
Bankwest Campaign
What started as an animated ad starring a lycra-wearing cyclist named Brenton has blossomed into a multi-year campaign spanning TV, out of home, print, and digital. A lovable family of characters has done everything from buying a home to shredding paperwork with a chainsaw.