Marketing situation: The market for cleaning products is very competitive with many existing brands. The “Terrapist” brand is created to be a happy solution for every kind of cleaning. The product ranges cover hand cleaning, mask cleaning, glasses cleaning, dishwashing, etc.

Packaging design for ‘no label’ bottled water. Consumer insight told us that a no label bottle presents two sales problems which we needed to solve. Firstly, where to place the nutrition facts and barcode on the bottle. Secondly, the negative consumers’ impression of a no label design meaning poor quality. Our solution has successfully addressed both.