C2 Water No Label


Packaging design for ‘no label’ bottled water. Consumer insight told us that a no label bottle presents two sales problems which we needed to solve. Firstly, where to place the nutrition facts and barcode on the bottle. Secondly, the negative consumers’ impression of a no label design meaning poor quality. Our solution has successfully addressed both.

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  • Firstly where to place the nutrition facts and barcode on the bottle. Secondly the negative consumers' impression in the sense that no label design seems mainly to lower production cost and is a disguised form of environment friendly solution which brings little benefit to them.

  • To cope with those problems, we emboss all the legally required information onto the bottle body with the barcode printing on the bottle cap. Moreover we intend to illustrate a collection of design patterns showing interesting animals' habitats in nature and let these pictures (for example a deer in the forest, a polar bear walking in the snow, a bird flying in the sky etc. ) explain the beauty of the environment.

  • C2 Water brand bottle cements the brand's sustainability commitment and further paves the way for efforts to reduce plastic waste.

  • The water bottle C2 brand has been perceived with widely accepted by the consumers. The package is not only specially designed for no label bottle but also it facilitates waste material separation and recycling. This packaging is made from 100% recycled PET which is a good step towards environmental protection. Its name "C2" - derived from "See Through" or "Circular Economy + 2gether" means to reflect its brand mission towards the environment.