C2 Water No Label
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2021
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Communication
Packaging
Designed By:
Designed In:
Thailand
Packaging design for ‘no label’ bottled water. Consumer insight told us that a no label bottle presents two sales problems which we needed to solve. Firstly, where to place the nutrition facts and barcode on the bottle. Secondly, the negative consumers’ impression of a no label design meaning poor quality. Our solution has successfully addressed both.