IP AUSTRALIA VIDEO CASE STUDIES

In collaboration with the Australian Design Council, IP Australia has created a series of video case studies that focus on design-intensive businesses.

The videos delve into their business story, how they approached their design process and what strategies they put into place to protect their intellectual property.

The aim of the videos is to help inform Australian designers, design students and businesses on how they can approach their IP strategies and to provide key information into the creation, growth and expansion of ideas.

Featured here is the first nine videos produced in the series.

VISONFLEX

Visionflex is an Australian company that was formed in 2014 that aims to provide high-quality health technology to remote and isolated locations. They have used a combination of IP rights to effectively protect their business.

GECKO TRAXX

Ryan Tilley and Huy Nguyen came up with an innovative idea to allow wheelchair users to access the beach and other off-road areas. Through product design, testing and product development they were able to turn their idea into a commercial success. They also received the Australian Good Design Award – Best in Class Award in the Next Gen Category for their efforts.

WHEELY BUG

Wheely Bug have been in operation since 1995. The concept was born from a neighbour child wanting to ride a toy like his big brother. Prototypes were initially tested in childcare centres and iteratively improved. Their instant success encouraged them to start exporting in 2000 and expanded into a workshop with 5 employees in order to make 1000 ride on toys per month.

By 2004 demand was so high that they expanded their manufacturing overseas to a US owned Chinese factory. Despite this global success, their headquarters remain in Cairns.

ACUSTICO

Acustico lighting creates products that are aesthetically innovative as well as having acoustic properties to assist with sound management. Acustico Good Design Award Gold Winning lighting range is commercially viable as it can potentially increase productivity in collaborative spaces by helping to reduce noise.

INVENTIA

Australian Good Design Award of the Year recipient, Inventia is an Australian owned company established in Sydney in 2013. Their key focus is on the development, manufacture and sale of equipment and reagents for advanced medical research assays by means of 3D bioprinting.

RASTRUM, is a bench-top medical device that prints 3D cell models, using living human cells, quickly and efficiently within a safe, self-contained environment. Inventia has used a combination of IP rights to protect their business in their commercialisation journey.

TUTU BY YOU

Tutu By You was launched in 2020 by business partners and cousins, Steph Young and Emily Murray. They wanted to create a brand for kids, and something that would bring much joy and happiness to the world. IP was considered early in their business start-up. Sparkle Bands were considered to be a unique item and Tutu By You used a combination of design and trade mark protection to help them on their commercialisation journey.

DESIGN BY THEM

Established in 2007, DesignByThem was founded by Industrial Designers Sarah Gibson and Nicholas Karlovasitis. Based in Australia, the Good Design Award winning company is run by designers who are dedicated to creating and producing unique products for design professionals and enthusiasts alike.

Their goal is simple: Produce great work and inspire customers with accessible, world-class design. DesignByThem use a combination of trade marks and designs to support this goal.

ALPERSTEIN DESIGNS

Alperstein Designs collaborates with Aboriginal Artists & Art Centres around Australia, creating unique ranges of lifestyle gifts and homewares. Mick Harding, is an artist currently collaborating with Alperstein Design and belongs to Yowung-Illam-Baluk clan of the Taungurung people. In this video, you will hear from both Mick and Marc about how collaboration works and important details about ethical licensing.

HUSKEE

Huskee uses coffee husks, a waste product in the coffee industry, to create a reusable coffee cup. The result is an aesthetically innovative coffee cup with unique thermal properties. The Huskee Cup received the coveted Australian Good Design Award – Best in Class Award in 2018.

2021 JURY MEMBERS ANNOUNCED

Good Design Australia is proud to announce the Australian Good Design Awards Jury for 2021 with more than 70 Australian and international independent design, engineering and architecture experts taking part in the judging process.

The 2021 Jury consists of renowned design experts who have been meticulously selected based on their area of expertise and professional standing in the design industry and include leading experts from Industrial Design, Engineering Design, Architecture, Fashion, Digital and Communication Design, Service and Design Strategy, Design Research and Social Impact Design.

The multi-disciplinary Jury will evaluate entries across 12 design disciplines and 30 categories under three overarching design criteria including: Good Design, Design Innovation and Design Impact.

Among this year’s Jury in Architectural Design is Tim Kobe, founder of the globally recognised strategic and experience design firm Eight Inc.

Eight Inc. is known for their interdisciplinary and holistic approach to design and have worked with some of the world’s biggest companies including Apple, Virgin Atlantic Airways, Nike, Coke, Knoll and Citibank.

Joining the Product Design Jury is Gavin Ivester, former VP of Design at Bang & Olufsen. Gavin also held senior design positions at PUMA’s Global Footwear Division and is known for designing the first-ever PowerBook at Apple. He headed Nike’s Global Footwear Design Team and served as Gibson Guitar’s Chief Creative Officer.

Mia Feasey, recipient of Good Design Australia’s coveted Women in Design Award, will join the 2021 Women in Design Award Jury. Mia founded Siren Design in 2005 and has grown it into one of Australasia’s leading interior design consultancies, having completed over A$1 billion worth of projects with studios in Sydney, Melbourne, Singapore and most recently, New York.

Siren’s portfolio includes Google, Facebook, Uber and Atlassian and other global firms such as Visa, KPMG, PWC and Pfizer.

“We’re proud to have gathered some of the most respected names in the industry for this year’s Good Design Awards Jury across so many varied design disciplines and categories,” said Dr. Brandon Gien, CEO of Good Design Australia.

“I’m always amazed at the high calibre of people on the Jury, their wealth of experience and the specific expertise they bring to the process and this year is no exception,” said Dr. Gien.

Precinct Design Juror, Ludo Campbell-Reid is an internationally renowned City Planner, Urban Designer and keynote speaker with more than 28 years of public / private sector experience. Ludo is the newly appointed Director of City Design and Liveability at Wyndham City Council in Melbourne, currently the fastest-growing municipality in Victoria and 2nd fastest growing municipality in Australia.

Leila Naja Hibri will be evaluating projects in the Fashion Impact category. Leila is the CEO of the Australian Fashion Council (AFC) and has worked with organisations including the United Nations, Prada and Luxottica and was General Manager at Australian fashion accessories label, Helen Kaminski before joining the AFC as CEO.

Partner at US-based design firm Nonfiction, Phnam Bagley is a French Industrial Designer and Space Architect who specialises in designing hardware in audio, wearables, biotech and healthcare, luxury goods, transportation, sports and aerospace sectors. Phnam’s work spans four continents and includes companies ranging from Fortune 500’s to start-ups with a client list that includes Intel, Comcast, Facebook, Atari, Halo Neuroscience among others.

Phnam speaks internationally on the subject of “Design for a Better Future”, covering stories of ground-breaking technologies, responsibility, design thinking and education.

“We’ve put so much effort into pulling together a world-class and diverse Jury that covers the broadest areas of design, engineering and architecture and we look forward to working with this incredible group of people as they evaluate the contenders for this year’s Australian Good Design Awards,” Dr. Gien went on to say.

Joining the Design Strategy and Service Design Jury Panels is Misha Kaur, the Assistant Commissioner for Design at the Australian Taxation Office (ATO). Misha is championing a shift towards a transdisciplinary approach that integrates systems-thinking, design and behavioural insights in order to more effectively support the ATO and government in understanding and responding to complex challenges.

Good Design Australia’s Automotive and Transport Design Category will be judged by automotive design veteran, Richard Ferlazzo the former Design Director at GM Holden Design in Australia. Richard led a highly skilled creative team of 150 staff developing Production Design, Advanced Design and Concept Cars for GM’s Global vehicle programs. Career highlights include involvement in many Holden vehicles such as the Commodore, Caprice and Monaro. Among other projects, he was responsible for the award-winning Holden EFIJY Concept Car and the final evolution of the Holden Lion corporate logo.

The 2021 Judging will be conducted in three main stages combining online and in-person sessions with winners announced at the 2021 Good Design Awards Ceremony on 17 September in Sydney.

Pictured (L to R, Top to Bottom): Mia Feasey, Siren Design; Ludo Campbell-Reid, Wyndham City Council; Leila Naja Hibri, Australian Fashion Council; Phnam Bagley, Nonfiction; Gavin Ivester, Bang & Olufsen; Misha Kaur, Australian Taxation Office; Richard Ferlazzo, Ferlazzo Design Consulting and Tim Kobe, Eight Inc.

VIEW ALL 2021 GOOD DESIGN AWARDS JUDGES