Categories & Criteria

  • Overarching Criteria
  • Sustainability Award
  • Architecture
  • Communication
  • Digital
  • Engineering
  • Fashion
  • Next Gen
  • Product
  • Service
  • Social Impact
  • Strategy
  • GOOD DESIGN, INNOVATION AND IMPACT

    The Good Design Awards evaluates all entries based on three overarching design criteria that include: Good Design, Design Innovation and Design Impact as listed below. Further to this, Judges are asked to evaluate each entry based on specific evaluation criteria aligned to each of the 10 Design Disciplines listed here.


    Evaluation Criteria

    • GOOD DESIGN

      Please refer to the category specific Evaluation Criteria for Good Design for the 10 Design Disciplines listed here on the left hand side. 

    • DESIGN INNOVATION

      • Does the entry advance the design profession and push the boundaries of new and innovative thinking in design practice?
      • Is the entry truly unique, imaginative and innovative and does it offer a totally new and groundbreaking value proposition with world-first features?
      • Does the entry use new systems, materials, processes and/or technology in a clever, imaginative and original manner?
    • DESIGN IMPACT

      • Social Impact: Does the entry have the potential to make a significant positive impact on society? Will it improve the quality of life for people and our planet and help contribute to a better, safer and more prosperous world?
      • Commercial Impact: Does the entry have the potential to make a significant positive impact on business performance? Will the investment in design result in a significant increase in market share, sales and/or customer loyalty?
      • Environmental Impact: Does the entry have the potential to make a significant positive impact on the environment? Will the design set a new benchmark for sustainable design and help contribute to a better and more sustainable future?
  • EXCELLENCE IN DESIGN FOR SUSTAINABILITY 

    Established in 2007, the Good Design Award® for Sustainability is awarded to an entry that represents the highest level of excellence in sustainable design practices. The Award is limited to only one recipient that in the judge’s opinion will have a positive impact in promoting excellence in sustainable design.


    Evaluation Criteria

    • Was there a clear objective by the design team to follow design-for-sustainability best practice?

    • Does the design use materials and processes that have the least possible impact on our planet in the way the product, service, system or project has been constructed, in its day to day use and at the end of its life cycle?

    • Has the product, service, system or project achieved third party certification for its sustainability initiatives?

    • Have quantifiable sustainable outcomes been achieved through the design?

    • Does the design deliver leading-edge sustainability innovations?

    • Is there potential for the design’s sustainability features to be adopted by others or set new benchmarks?

    • Does the design show leadership and/or stewardship of environmental and social justice issues?

    • Will the design’s sustainability initiatives result in a substantial impact?

    • Is there sufficient evidence that the design project is supported by an organisation that has adopted sustainability principles into its mission, vision and values?

    • Is there sufficient evidence that the organisation is measuring the social and environmental impacts and benefits alongside the financial impacts and benefits to demonstrate a clear integrated bottom line approach?

  • ARCHITECTURAL DESIGN

    Includes architecture, interior design, landscape design, urban design, public spaces and facilities, office and retail fit outs, street equipment, environments and exhibition design.

    Sub-categories include:

    1. Interior Design

      Includes residential and commercial interior design and architecture.

    2. Commercial and Residential Architecture

      Includes commercial and residential architectural projects.

    3. Urban Design and Public Spaces

      Includes landscape design, special design, exhibition design, urban design and planning, public space design, playground design etc.


    SUPPORTING MATERIALS

    Entries in the Architectural Design Category should expect to supply additional materials to support their entry.

    Compulsory Additional Materials include:

    • Plans and layouts of the project (in PDF format)
    • Date of construction completion
    • Exact address and location of project

    Please note: A site inspection may be required at a later stage should the judges deem this necessary.


    Evaluation Criteria

    • FORM

      • Is the design appealing and desirable for the intended market?
      • Is the design visually resolved and does it evoke an emotional connection?
      • Does the form support the function and use of the project intuitively?
      • Does it respond to its environment from a visual, contextual and cultural perspective?
    • FUNCTION

      • Does the design perform the function it was originally designed for?
      • Is the design easy to navigate and use?
      • Will the design advance the overall user experience?
    • SAFETY

      • Does the design protect the user from harm?
      • Does the design raise any particular safety concerns?
      • Does the design comply with all applicable standards and regulations?
    • SUSTAINABILITY

      • Has the project followed design for sustainability best practice?
      • Is the project built using materials and processes that have the least possible impact
      • on the environment?
      • Is the project water, material or energy efficient in its day-to-day use?
    • QUALITY

      • Has the project been well constructed and finished?
      • Does the quality of the project correspond with the desired price point and/or investment?
      • Are the chosen materials and construction techniques appropriate?
    • COMMERCIALITY

      • Does the project represent good value for money at the intended price point
        and/or investment?
      • Is the design likely to increase the brand value and/or community standing of the client organisation?
      • Is the design likely to result in a significant economic and/or social return on the investment made on design?
    • Innovation

      • Is the design new and original?
      • Does the design use new materials and technology in a clever way?
      • Does the design have any world first features?
  • COMMUNICATION DESIGN

    Includes corporate branding and identity, advertising campaign design, commercial art, graphic design, primary, secondary and tertiary packaging, POS displays, signage, wayfinding and print media.

    Sub-categories include:

    1. Print

      Includes book design, corporate publishing, poster design, merchandising, annual reports, magazine design, brochure design, direct mailing campaigns, print advertisements, catalogues, journals, currency and coin design, stamps and more.

    2. Packaging Design

      Includes food packaging, industrial packaging, consumer goods packaging, point-of-sale merchandise, health and beauty packaging and more.

    3. Branding and Identity

      Includes corporate identity design, branding, typography, design strategy, signage, wayfinding and more.

    4. Advertising

      Includes advertising campaigns, integrated campaigns, TV commercials, social media campaigns and more.


    SUPPORTING MATERIALS

    Although it is not mandatory to supply a sample of your entry for evaluation, we do recommend sending a sample if possible.

    If the entry is non-tangible or over 1.5m x 1.5m,  it is advisable to submit a short video in your online application to support your entry.

    Samples are to be delivered to our holding warehouse with a delivery label, which will be provided during your online application.


    Evaluation Criteria

    • Design

      • Is the design styled to be appealing and desirable for the intended market?
      • Is the design visually resolved and does it evoke an emotional connection?
      • Does the design convey the function and use unambiguously and intuitively?
    • Usability

      • Does the design perform the function it was designed for?
      • Is the design easy to use and understand?
      • Does the design advance the user experience?
    • Creativity and Innovation

      • Is the design new and original?
      • Does the design use materials and processes in a new and clever way?
      • Does the design have any world first features?
    • Content and Quality

      • Has the design been professionally executed and finished?
      • Is the content appropriate and professionally written for the intended market?
      • Is the information architecture arranged in an intuitive and easy to digest manner?
    • Commerciality

      • Does the quality of design correspond with the desired price point being offered?
      • Is the design likely to increase the brand value of the company?
      • Is the design likely to result in a return on the investment made on design?
  • DIGITAL DESIGN

    Proudly presented by SAE Qantm Creative Media Institute. 

    Includes software, websites and online portals, user interfaces, smartphone applications, animations, gaming and digital media.

    Sub-categories include:

    1. App and Software Design

      Includes the design of applications for smartphones, tablets etc. and software systems and applications etc.

    2. Game Design and Animation

      Includes game design, character design, set design etc.

    3. Interface Design

      Includes user interface design for products, systems and services, virtual interfaces, interaction design etc.

    4. Web Design and Development

      Includes website design and development, micro-sites, digital campaigns, social media campaigns etc.


    SUPPORTING MATERIALS

    Applicants must provide access to any logins, passwords, apps or software required to assess the entry. This information can all be provided in your online application. We recommend sending a sample if applicable.

    Samples are to be delivered to our holding warehouse with a delivery label, which will be provided during your online application.


    Evaluation Criteria

    • Design

      • Is the design styled to be appealing and desirable for the intended market?
      • Is the design visually resolved and does it evoke an emotional connection?
      • Does the design convey the function and use unambiguously and intuitively?
    • Usability

      • Does the design perform the function it was designed for?
      • Is the design easy to use and understand?
      • Does the design advance the user experience?
    • Creativity and Innovation

      • Is the design new and original?
      • Does the design use technology in a clever way?
      • Does the design have any world first features?
    • Content and Quality

      • Has the design been professionally executed and finished?
      • Is the content appropriate and professionally written for the intended market?
      • Is the information architecture arranged in an intuitive and easy to digest manner?
    • Commerciality

      • Does the quality of design correspond with the desired price point offered?
      • Is the design likely to increase the brand value of the company?
      • Is the design likely to result in a return on the investment made on design?
  • ENGINEERING DESIGN

    Proudly presented by Aurecon.

    Includes projects that represent excellence in all areas of Engineering Design. There are no sub-categories in the Engineering Design discipline however, entries will be accepted that cover mechanical engineering design, electronic design, agricultural engineering, automotive engineering, heavy engineering, systems engineering, civil engineering, naval architecture and structural engineering.


    Evaluation Criteria

    • FORM

      • Is the design styled to be appealing and desirable for the intended market / users?
      • Is the design visually resolved and does it evoke an emotional connection?
      • Does the form convey the function and use unambiguously and intuitively?
    • FUNCTION

      • Does the engineering project perform the function it was designed for?
      • Is the end product / project easy to use and understand?
      • Is it ergonomically designed and does it advance the user experience?
    • SAFETY

      • Does the design protect the user from harm?
      • Does the design safeguard against unintentional use?
      • Does the design comply with all applicable standards and regulations?
    • SUSTAINABILITY

      • Has the project been designed for disassembly and recyclability?
      • Is the project water, material and/or energy efficient in its day-to-day use?
      • Do the materials and processes used have a minimal impact on the environment?
    • QUALITY

      • Has the project been well made, finished and/or implemented?
      • Does the quality of the project correspond with the desired price point?
      • Are the chosen materials and manufacturing techniques appropriate?
    • COMMERCIALITY

      • Does the engineering project represent good value for money?
      • Is the design likely to increase the brand value of the company?
      • Is the design likely to result in a return on the investment made on design?
    • INNOVATION

      • Is the design new and original?
      • Does the design use new materials and technology in a clever way?
      • Does the design have any world first features?
  • FASHION IMPACT

    The Fashion Impact category has been established by Good Design Australia to recognise businesses that are using design and innovation to positively impact the future of the fashion industry, from a sustainability perspective.

    The global estimated value of the fashion industry is a staggering $US2.4 trillion*, however behind oil, it is the most destructive industry to our planet. Not mentioning the well known implications of fashion supply chains, it is estimated that approximately 6000kg of clothing is dumped into landfill every 10 minutes**. What are we doing to future proof our industry and the planet?

    This category will recognise innovative organisations and approaches across:

    • Advocacy – public awareness, education, lobbying through film, events, conferences, campaigns.
    • Design – supply chain, innovative use of materials, production techniques, shifts to a circular economy.
    • E-platforms – that promote or aggregate sustainable fashion labels, renting, re-selling or up-cycling clothing.

    * State of Fashion Report, McKinsey & Company, 2017    **War on Waste Stories, ABC TV, 2017


    Evaluation Criteria

    • PURPOSE

      • Does the applicant have a clearly defined purpose that differentiates it from other fashion labels / brands in the marketplace?
    • PROBLEM AND SOLUTION FOCUS

      • Can the applicant clearly articulate the problem being addressed and how the solution addresses this problem through an innovative business model and solution?
    • IMPACT

      • Can the applicant define and/or measure the impact of their business on the fashion industry through metrics such as reduction in waste, improved efficiencies in supply chains, reach of initiative etc.?
    • DESIGN AESTHETIC

      • Is the overall design aesthetic appealing and desirable for the intended market?
    • INDUSTRY ENGAGEMENT

      • Has the applicant engaged with the fashion industry at large to promote the initiative through stakeholder engagement, industry collaborations, PR and marketing?
  • NEXT GEN

    Proudly presented by RØDE Microphones Founder & Chairman, Mr Peter Freedman AM.

    The Next Gen Category (previously the Young Australian Design Awards), is open to young Australian designers, engineers, innovators and entrepreneurs. It was created to inspire the next generation of Australian designers and to help foster a culture of design, innovation and creativity in Australia.

    Winners will also receive cash prizes:

    • Good Design Award® Best in Class – $3,000  (one recipient only)
    • Good Design Award® Gold Winner – $1,000  (three recipients)
    • Good Design Award® Winner – No Cash Prize (unlimited recipients)

    Eligibility

    1. Entrants must be 30 and under at the time of the closing date of the Awards
    2. Entrants must be Australian citizens at the time of the closing date of the Awards
    3. Entrants who are not Australian citizens and who are studying at a recognised Australian University, TAFE or secondary college are eligible to apply
    4. Entries in the Next Gen category, are not required to be commercially available. Concepts and University projects are eligible for entry.

    Please Note:

    • Entries to the NEXT GEN Category are not required to pay a Registration Fee or Winners Package Fee.

    Evaluation Criteria

    • INNOVATION

      “The creation of superior and unique solutions that meet requirements for new and existing market needs”

      • Is the design new and original and does it have any world first features?
      • Does the design address a real need and does it solve this problem in a clever way?
      • Will the design have a positive impact on society, the environment and the economy?
    • SUSTAINABILITY

      “The design of products, services and systems that meet the principles of social, environmental and ecological sustainability”

      • Has the design considered factors such as disassembly and recyclability?
      • Will the design be water, material and/or energy efficient in its day-to-day use?
      • Will the design be manufactured using materials and processes that have the least possible impact on the environment?
    • TECHNOLOGY

      “The use of new techniques, processes and systems to achieve a goal or perform a specific function”

      • Is the proposed technology technically feasible to produce?
      • Does the design use new materials and technology in a clever way?
      • Is the technology easy to use and understand?
    • DESIGN EXCELLENCE

      “Achieving a level of excellence recognised as the best design outcome for quality of life and commerciality”

      • Does the design represent best in class design?
      • Will the design showcase the best of Australian design and ingenuity?
      • Has the design taken Universal Design considerations into account?
  • PRODUCT DESIGN

    Proudly presented by Ekornes.

    Includes industrial design, consumer product design, furniture design, software-electronics design, engineering design, medical device design and automotive and transport design.

    Sub-categories include:

    1. Domestic Appliances

      Includes small appliances, white goods, brown goods, home heaters and air conditioners, floor care, barbeques and personal care products.

    2. Consumer Electronics

      Includes televisions, home theatre systems, computers, phones, mobile devices, digital cameras, gaming consoles and electronic accessories.

    3. Automotive and Transport

      Includes automotive vehicles, automotive components, motorcycles, buses, trains, trucks, aircraft, watercraft and other modes of transport.

    4. Commercial and Industrial

      Includes professional instruments, office products, financial registers, production and safety equipment, earthmoving, mining and agricultural machinery.

    5. Medical and Scientific

      Includes medical devices, laboratory equipment, scientific instruments, hospital furniture, therapeutic goods and home health care.

    6. Hardware and Building

      Includes home hardware, power tools, garden and lawn care, pool care, home security, building products, plumbing, lighting systems and industrial fittings.

    7. Furniture and Lighting

      Includes domestic and commercial furniture, workstations, indoor and outdoor lighting, bathroom ware, architectural hardware, materials and textiles.

    8. Sport and Lifestyle

      Includes professional and recreational sporting equipment, bicycles, sporting apparel, shoes, camping gear, baby and children’s goods, toys, scooters and trikes, travel bags and suitcases.

    9. Housewares and Objects

      Includes tableware, kitchen utensils, cookware, laundry accessories, home décor, eyewear, watches, travel and leather goods.


    SUPPORTING MATERIALS

    Entries in the Product Design category are required to send a working sample of their product(s) for hands on evaluation.

    • Small to Medium Samples

    Samples are to be delivered to our holding warehouse with a delivery label, which will be provided during your online application.

    • Large to X Large Samples

    Samples that exceed 1.5m x 1.5m and/or require assembly, should be delivered directly to the assessment venue and collect after judging concludes. You will be asked to book a delivery slot once your application has been submitted.

    • Vehicles

    Entries in the Automotive and Transport sub-category are required to deliver a production vehicle directly to the assessment venue and collect after judging concludes. We ask that entrants provide drip trays if required.

    If you are unable to deliver a sample or require an off-site inspection please contact us at mail@good-design.org


    Evaluation Criteria

    • Form

      • Is the design styled to be appealing and desirable for the intended market?
      • Is the design visually resolved and does it evoke an emotional connection?
      • Does the form convey the function and use unambiguously and intuitively?
    • Function

      • Does the product perform the function it was designed for?
      • Is the product easy to use and understand?
      • Is it ergonomically designed and does it advance the user experience?
    • Safety

      • Does the design protect the user from harm?
      • Does the design safeguard against unintentional use?
      • Does the design comply with all applicable standards and regulations?
    • Sustainability

      • Has the product been designed for disassembly and recyclability?
      • Is the product water, material and/or energy efficient in its day-to-day use?
      • Do the materials and processes used have a minimal impact on the environment?
    • Quality

      • Has the product been well made and finished?
      • Does the quality of the product correspond with the desired price point?
      • Are the chosen materials and manufacturing techniques appropriate?
    • Commerciality

      • Does the product represent good value for money at the intended price point?
      • Is the design likely to increase the brand value of the company?
      • Is the design likely to result in a return on the investment made on design?
    • Innovation

      • Is the design new and original?
      • Does the design use new materials and technology in a clever way?
      • Does the design have any world first features?
  • SERVICE DESIGN

    Includes the design of services and systems for the private and public sector, education and government agencies. Sectors covered include banking, financial services, legal services, tourism services, health and medical services, insurance services and more.

    Sub-categories include:

    1. Commercial Services

      Includes the design of systems and services for the private sector.

    2. Public Sector Services

      Includes the design of systems and services for the public sector.

    3. Education Services

      Includes the design of systems and services for the education sector.


    Evaluation Criteria

    • Design Process

      • Has the end-to-end user journey and the problem/opportunity been clearly defined, articulated and documented?
      • Has a suitable design approach been adopted with all elements of the service considered as part of an integrated system?
      • Has an appropriate prototyping process been adopted early in the service development process to highlight any potential failures and to ensure the service was fit for purpose?
    • Execution

      • Has the design concept been well executed and implemented and is there a sense of purity, integration, elegance and efficiency in the service?
      • Are staff and/or service providers engaged to deliver, own and improve the experience?
      • Are all the elements, touch points and/or physical objects of the service that should be connected, connected and systemized in an intelligent and logical way?
    • Experience

      • Has each element in the service been considered as an experience that contributes in a positive way to the overall value of the service?
      • Is the experience useful, usable and enjoyable? Does the service perform the function it was designed for in a simple, intuitive way?
      • Does the service advance the user experience? Is it a new, positive user experience?
    • Commerciality

      • Does the service have the potential to result in a return on the investment made on design? Will it help reduce costs and improve efficiency for the user and service provider?
      • Does the service create value for both the user and service provider and does it have the potential to make use of company and customer resources in a respectful and efficient manner while still creating value?
      • Does the service have the potential to increase value from an engagement, customer loyalty and commercial perspective to both end users and service delivery staff?
    • Sustainability

      • Does the service do more with less and does it have the potential to reduce consumption and increase use?
      • Does the service have ways of evolving according to the variability of human experience and can it adapt to meet unpredictable needs and situations?
      • Has the service been designed with longevity in mind and the ability to be iterative, scalable and adaptable over time?
    • Innovation

      • Is the service truly unique and does it offer a totally new and groundbreaking value proposition? Does it have any world-first features?
      • Is the service based on a truly creative approach resulting in a completely new way of thinking?
      • Does the service use new systems and/or technology in a clever, imaginative and original manner?
    • Impact

      • Does the service have the potential to make a positive difference with the target audience?
      • Will the service make life easier for users and staff working within the system?
      • Does the service have the potential to make a positive impact on society?
  • SOCIAL IMPACT

    The main objective of the Social Impact category is to recognise the role of design in creating a better society.

    We define Social Impact as:

    “The creation of something new or the improvement of existing solutions that meet pressing unmet social needs and improve people’s lives.

    It is the process of inventing and implementing novel solutions to address intractable or ‘wicked’ problems, drive societal change and/or promote environmental sustainability.”


    SUPPORTING MATERIALS

    We recommend sending a sample if applicable. Samples are to be delivered to our holding warehouse with a delivery label, which will be provided during your online application.


    Evaluation Criteria

    • Design Process

      • Has the end-to-end user journey been co-designed with the beneficiaries, to create a solution that places their needs at the center of the design?
    • Execution and Experience

      • Has the design concept/solution been executed and implemented and was the design experience for beneficiaries well received? (including sense of purpose, integration, elegance, enjoyment and efficiency)
    • Commercial Sustainability

      • Is the project underpinned by an economically sustainable model and can it be scaled to other social groups (in other geographies, other demographics, etc) to bring about the same social benefits?
    • Innovation

      • Is the project truly unique and imaginative, does it offer a totally new and groundbreaking value proposition and does it have any world-first features?
    • Impact

      • Does the project have a proven track record of making a positive social impact on the lives of the beneficiaries, other impacted stakeholders and on society more broadly?
  • DESIGN STRATEGY

    The main objective of Design Strategy category is to recognise the role of design in driving business strategy. The Design Strategy category has specific evaluation criteria that evaluates how organisations use design as a strategic tool to be more competitive.

    The evaluation criteria is based on the following attributes of a business:

    1. Clear Purpose
    2. True Customer and Market Understanding
    3. Willingness for Businesses to Disrupt Themselves
    4. Ability to Work Concurrently with Current and Future Potential Business Models
    5. Capacity to Own the Change Process and Employ Leadership to Make Implementation Possible.

    Evaluation Criteria

    • Clarity of Purpose

      • Does the organisation have a clear purpose that is linked to a clear understanding of the market it operates in?
      • Is it evident that everyone in the organisation can clearly state the core purpose of the business and that they have a sufficient understanding of the business strategy?
      • Has the organisation created an environment where staff are aligned to the vision of the organisation’s desired future?
      • Is there clear alignment between the organisation’s products and services, its business model and the overall company strategy?
    • Customer and Market Immersion

      • Is it evident that the organisation understands the needs and motivations of their customers beyond traditional market segmentation?
      • Has the organisation immersed themselves beyond the world of their customer and gained empathy with all stakeholders in their business?
      • Is the role of customer and market immersion and understanding organisation-wide, embedded in the culture of the organisation and formally supported throughout the business?
      • Has the customer and market immersion activities resulted in a clear value proposition?
    • Disruption

      • Does the organisation continually respond to the changing needs and priorities of their customer and adjust their strategy and purpose accordingly?
      • Has the organisation demonstrated that they continually challenge the status quo of the business and explore new opportunities through a process of reflection and reframing?
      • Does the organisation have an innovative business model that looks beyond the current market and helps the business imagine new values, opportunities and entirely new directions?
      • For established businesses, is there evidence of systematic transition to a disruptive business model?
      • For startup’s, is there evidence of a transition from incubation to scale up execution?
    • Design Leadership

      • Is it evident that the organisation is design-led from the CEO down and is design part of the DNA of the organisation?
      • Has the organisation cultivated a culture of leadership where everyone is inspired and influenced by the power of design to reframe problems and ensure alignment the firms purpose?
      • Is innovation in the organisation understood to be more that just an R&D activity and are the innovation programs in the business design-led?
    • Business Model

      • Is the organisations business model competitive and provides a degree level of innovation outside of technical competencies and product / service offerings offering?
      • Has all elements of the business model been resolved and balanced to meet the firms purpose?