The Public Diagnosis Website – Brain Cancer Centre

Our challenge was to make these private moments of devastation visible. Using the generously shared and deeply personal diagnoses of brain cancer patients, we wanted to dramatise the moments creatively. “The Public Diagnosis” was to take these painful and devastating moments – that people lived through – for the public to see, so the rest of the world can better understand what it’s like when you are given a death sentence. We aimed to bring the typically private moment of diagnosis into a immersive, engaging website experience that respectfully represented such a poignant moment.

The Public Diagnosis website was conceived around the concept of the consulting room chair. The viewer is immersed into a very personal space, imagining themselves in that vulnerable moment of diagnosis. This animation portrays the fragility of humanity, creating a powerful experience for audiences as they scroll. Showcasing the film: Oliver Grace was tasked with creating a site to host The campaign film and expand on its story. Creative direction: We designed the look and functionality of the experience with personal storytelling at its core. An immersive digital experience: A rich, interactive experience encourages emotional engagement with the personal stories.

The Public Diagnosis website has armed the Brain Cancer Centre with a compelling tool to champion their mission of advocacy and support for Brain Cancer research. Through the websites’ share functionality, audiences across the world have socialised, donated and generated a whole new dimension of conversation to support the cause. These new advocates, and donations are the backbone of continued research and development of brain cancer treatments and cures.

Call to Action Strategy It was important for the experience to both encourage sharing and donations to The Brain Cancer Centre. With this in mind we created an engaging way to do both without causing confusion. The website creates a ‘snapshot’ polaroid which is easily shareable whilst the main CTA takes you to the BCC site to donate. –––––––– Engaging use of user controlled 3D animation One of our biggest technical challenges was incorporating a 3D centrepiece that could be controlled by the user as they stepped through each chapter of the website’s story. To accomplish this we split an animation into thousands of frames each controlled by the scroll of the users computer or mobile phone. –––––––– Showcasing the campaign film The website’s main function was the allow easy viewing of the heartbreaking camping video ‘A Room Full of Tears’ We worked hard to create a tasteful and intuitive presentation of the video, in the centre of the experience that encourages watching in a seamless and intuitive way. -------- Shared Stories The website also houses a collection of emotional stories from the BCC community in an effort to shed further light on the need for more awareness.