Skin & Tonic

good-design-award_winner_rgb_blk_logo

  • 2017

  • Communication
    Packaging

Designed By:

  • Milk NZ Ltd

Commissioned By:

API Consumer Brands

Designed In:

New Zealand

We tapped into the modern trend of cold pressed juice aesthetics and chose a transparent bottle to let the product speak for itself. The brand and pack modernity feels credible and authentic, yet fun with the key messages of revitalisation, health, wellbeing and skin hydration coming through loud and clear.


view website

  • CHALLENGE

  • The target market was millennials - the health and image conscious young female consumer doesn't think twice about spending a little more on something just for her. She believes the path to beauty is through wellbeing and a healthy lifestyle. Not content to put any old thing on her skin, she seeks products with ingredients found in nature and free from “nasties” like sulphates/parabens. By tapping into the modern trend of cold pressed juice aesthetics and the balance of science vs. nature, we managed to get a brand and pack modernity that feels credible and authentic, yet fun with the key messages of revitalisation, health, wellbeing and skin hydration coming through loud and clear. Almost good enough to eat!