Shimano Cycling World

good-design-award_gold-winner_rgb_blk_logo
  • 2015

  • Architectural
    Interior

Designed By:

  • Eight Inc.

Commissioned By:

Shimano Inc.

Designed In:

Singapore

Shimano has launched the worlds first Cycling World in Singapore to help visitors
rediscover the joy of cycling. The new experience center will support the Cycling
lifestyle. The Shimano Cycling World is located at the Singapore Sports Hub,
creating a center for the local cycling community. The experience was designed to
give visitors different perspectives on cycling. From informative historical exhibits
to showcasing exhilarating cyclists ‘point of view’ videos that visitors can control.


view website
view facebook
view twitter

  • CHALLENGE
  • Shimano Cycling World invites visitors in with a kinetic sculpture made with an interconnected system of sprockets, rims and chains. The Cycling World then takes the visitor through the heritage of innovation in cycling. Visitors are also given an understanding of the technical aspects of cycling. There is for example, a bicycle fitting machine to help calibrate correct posture and size for cycling. The Cycling World includes several interactive exhibits such as a historical collection of bicycles that visitors can curate based on their interest.