Play Edition

good-design-award_gold-winner_rgb_blk_logo

  • 2020

  • Communication
    Packaging

Designed By:

  • Garbett
  • Paul Garbett
  • Danielle de Andrade

Commissioned By:

Who Gives a Crap

Designed In:

Australia

Who Gives a Crap, is an Australian toilet paper company that builds toilets. They produce environmentally friendly paper products and donate 50% of their profits to help build toilets for those in need. They were commissioned to create The Play Edition for the global market.


Image: box, open
Image: stacked rolls
Image: stacked rolls
Image: stacked rolls
Image: stacked rolls
Image: stacked rolls
Image: stacked rolls
Image: Outer box
  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE

  • The challenge was to create a piece of packaging that would engage people online. without the benefit of being able to touch and see it in person.

  • The Play Edition was designed to engage young and old in play. The idea for the range was inspired by children's mix-and-match books—in that they can be stacked in different ways to make whimsical characters. To take this idea further, the outer carton can be recycled and made into a stage for even more fun.

  • Old and young loved it, The range was sold out globally in 2 weeks. People posted their creations to social media.

  • The outer carton can be recylcled as a 'stage' for the characters. Hours of fun.