Play Edition

  • 2020

  • Communication

Designed By:

  • Garbett
  • Paul Garbett
  • Danielle de Andrade

Commissioned By:

Who Gives a Crap

Designed In:


Who Gives a Crap, is an Australian toilet paper company that builds toilets. They produce environmentally friendly paper products and donate 50% of their profits to help build toilets for those in need. They were commissioned to create The Play Edition for the global market.

box, open
stacked rolls
stacked rolls
stacked rolls
stacked rolls
stacked rolls
stacked rolls
Outer box
  • MORE
  • The challenge was to create a piece of packaging that would engage people online. without the benefit of being able to touch and see it in person.

  • The Play Edition was designed to engage young and old in play. The idea for the range was inspired by children's mix-and-match books—in that they can be stacked in different ways to make whimsical characters. To take this idea further, the outer carton can be recycled and made into a stage for even more fun.

  • Old and young loved it, The range was sold out globally in 2 weeks. People posted their creations to social media.

  • The outer carton can be recylcled as a 'stage' for the characters. Hours of fun.