Branding and Identity
- PepsiCo Design & Innovation
- Karim Rashid
PepsiCo drives culinary, equipment and design innovation—now literally across the U.S.—with the launch of PepsiCo NSPIRE™, a new innovation kitchen on wheels.
Designed in collaboration with the award-winning industrial designer Karim Rashid, PepsiCo NSPIRE™ is a physical manifestation of PepsiCo’s brands—blending flavors, colors and textures into a sensorial showcase through form, pattern and immersive interaction.