Only Good

good-design-award_best-in-class_rgb_blk_logo

  • 2017

  • Communication
    Packaging

Designed By:

  • Milk NZ Ltd

Commissioned By:

API Consumer Brands

Designed In:

New Zealand

The whole premise of the Only Good brand is built on delivering a high-end department store aesthetic, with a clear conscience and affordable price point.

The skincare range is be highly desirable and makes the household shopper feel good about her purchase.


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  • CHALLENGE

  • The brand's success in the body wash category was due to the products beauty, so we continued to use department store aesthetics to guide consumers in their decision-making process. Sophisticated typography, copper foiling and soft pastels create a natural high-end aesthetic, combined with strong on-pack messaging to signal authentic eco-credentials, like 100% natural, palm and cruelty free. This aligns directly with shoppers' desire to make choices that feel closer to nature and better their world.