Nutratify Packaging

  • 2017

  • Communication

Designed By:

  • Max Bessone

Commissioned By:


Designed In:

New Zealand

Packaging has an assortment of characteristics that can help people to enjoy their experience. The shape has been designed to be practical, easy to carry, comfortable to grab and stable. The look&feel has focused on making a product to enjoy everyday, simple, elegant to be exposed and reusable.

view website

  • Nutratify capsules container is ergonomically designed, providing ease, style and a premium in use experience. User tested at every stage, its superior quality is clearly visible. The container is comfortable to use with one hand, it is easy to carry and doesn't roll in the bag or in the car. Apart from its functional benefits, the packaging communicates its five products through a simple, clear and colourful visual design. It shows its intuitive use and achieves a 'stand out effect' on the shelf. Its natural colours tell a whole new story compared to competitors' product. It was inspired by the Aristotle's conception of the five elements, which was proposed to explain the nature and complexity of all matter.