MTN DEW Amp Game Fuel Launch

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2020
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Communication
Packaging
Designed By:
- PepsiCo Design and Innovation
Commissioned By:
PepsiCo Design and Innovation
Designed In:
United States of America
MTN DEW AMP GAME FUEL is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with esports and gaming culture.