Maxi-Cosi® Pria Convertible Car Seat

  • 2023

  • Product
    Sport and Lifestyle

Commissioned By:

Dorel Australia

Designed In:


The Maxi-Cosi® Pria Convertible Car Seat is an all Australian-designed product that transforms car seats, addressing consumer misuse and delivering superior safety and comfort in a compact form. Pria features a world-first SMART Guide® system that improves access to the seat, making it easier and safer to use every day.

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  • Over 40% of car seats are installed incorrectly. The project aimed to create a from birth car seat that would enhance the safety for children, make the seat easy to use and install and was comfortable for the child and other occupants in the car while aiming to lower the average rate of misused car seats. All these features should be achieved in a compact design that allows for the seat to be fitted in a diverse range of cars. The design challenge was intensified by the highly competitive market, necessitating cost-effective choices to ensure competitive pricing and customer value.

  • Maxi-Cosi® Pria car seat introduces an Australian designed and engineered SMART Guide®, working in rearward facing position, the SMART Guide® removes the top tether barrier for parents. SMART Guide® will negate the daily risk of not reengaging the top tether once children are in the seat, eliminating the risk of misuse. This creates a safer and easier solution for parents. Zero-Gravity recline provides the best layflat angle in rearward facing, opening airways, and reducing chin to chest. Maxi-Cosi designed Air Protect® technology, G-Cell® and bamboo wicking-fabric are all features within Pria adding to the comfort and safety of this seat.

  • The design of Pria creates a compact, premium offering within the Maxi-Cosi® product range, creating best practice ease of use for parents, every day. Most importantly, Pria provides a genuine improvement on safety within the convertible car seat market with the development of SMART Guide® and SMART Lock®. Maxi-Cosi® Pria adapts to the growth of a child with an intuitive V-Harness system; the harness expanding as the child grows providing a great fit for ultimate comfort. This project demonstrates the Australian engineering and design professional capabilities to the global team, opening future opportunities.

  • - World first SMART Guide® - Top tether routing system that makes it easy for caregivers to access and lift their child in and out - SMART Lock® - Tether locking system that simplifies installation, improves correct installation, and reduces user anxiety. - Most compact seat on the market in both rearward and forward-facing modes - Large internal space for child comfort - Zero gravity - The best lay flat angle in rearward facing mode. Designed to increase comfort whilst opening airways, reducing head flop, and reducing the risk of chin-to-chest. - V Harness System – harness that expands as the headrest is adjust - Safer for longer with extended rearward facing up to 30months - Market-leading ease of use including one-handed adjustments and visible colour coordinated indicators to reassure use of correct installation. - Air Protect® –side-impact technology - G-Cell® – technology that utilises an internal hexagonal structure to disperse impact forces away from a child’s body in the event of a side impact. - Magnetic harness holders that work like an extra pair of hands - A self-positioning crotch pad that automatically falls forwards, improving access to the seat - Inbuilt ventilation coupled with 3D mesh, cool-wicking bamboo fabric for superior comfort. - Easy clean covers in 2 pieces for simple removal and replacement