Maker Overnight Oats

  • 2018

  • Communication

Designed By:

  • PepsiCo Design and Innovation

Commissioned By:


Designed In:

United States of America

Maker Overnight Oats was designed to reflect the minimal effort required to make a great, nutritious breakfast. Maker Oats are available in three unique flavors: Mulberry and Chia, Banana and Coffee and Apple and Coconut. Each 100% recyclable starter kit comes with a sleek, refillable glass jar and one serving of overnight oats.

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  • The objective was to create a brand and unusually thoughtful, sustainable product line. It needed to convey authenticity and clarity through visible ingredients, easy preparation, speak to customization, and ultimately project a design language that could redefine the breakfast category. The brand identity and user experience were designed to connect with a lifestyle of modern simplicity, health and wellness our audience is seeking.

  • The design language uses repetition of circles, squares and basic geometric forms. Telegraphic iconography and sans serif typography combine to communicate simplicity. Letterpress printing creates a premium feel and a human touch of something special. Windows and glass jars highlight the curated real ingredients and ultimately reinforce the message of a convenient and delicious experience.

  • The stark modern simplicity and vibrant color of the packaging creates a contrast and unique standout in the visually cluttered breakfast aisle.

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