Magic Bubble Brand Identity

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  • 2015

  • Communication Design
    Branding and Identity

Designed By:

  • Dongdao Creative Branding Group

Commissioned By:

Magic Bubble Children's Growth Club

Designed In:

China

Our inspiration comes from the English name, as bubbles are associated with inspiration and wonder. Based on the core brand concept – ‘limitless imagination’ – we used the shape of a bubble and a simple heart to create the logo. Bubbles stand for inspiration, imagination and wonderful things; besides being enchanting, magical, charming, and beautiful. The heart stands for children’s curiosity, for the unknown, and for parents caring. Yellow and blue are children-favored colors. Overall, the logo reflects the brand concept, and looks fresh, modern, and imaginative.


  • Feature One
  • Due to the nature of the business, we created a logo not only attractive to children and their parents, but also one which stresses the mission of the company: To provide a 'free' space for children to learn and to develop their potentials in many interesting ways. The English name, we also created, delivered that exact message: Imagination with no boundaries. The logo design followed that implied meaning of the English name, and clearly differentiates itself from the competition.