Pepsi Label-Free Multipack

  • 2023

  • Communication

Commissioned By:

PepsiCo Design & Innovation

Designed In:


PepsiCo is committed to having a positive impact on the planet and people. This year to celebrate Earth Day, Pepsi launched its latest innovation in sustainable packaging, the brand’s first label-free PET bottle, available for purchase in multipack format in China.

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  • With this bold product created with the Design Team, Pepsi removed the plastic label of a traditional PET bottle and the ink printing at the bottle cap, reducing the carbon footprint throughout the entire product life cycle. Pepsi Label-free Multipack reduces packaging materials, manufacturing energy, and recycling energy needed. Instead, the Pepsi logo and labeling are printed directly on the bottle, making it an intrinsic part of the 8ujm PET design. Since the body of the bottle is a single material, there is no need for separation during the recycling process, meaning more bottles are recycled.

  • The label-free bottles are packaged in a multipack format, with the bold Pepsi blue outer wrap made using 24% recycled plastic. Pepsi also included an innovative icon on the outer wrap reading “widely recycled” to help inform consumers. The icon includes an encouraging thumbs-up gesture that recognizes the two-way interaction of shared positive recycling behavior and sustainable practices made by both Pepsi and the consumer.

  • Since the launch of Pepsi Label-free on Earth Day in spring 2022, it has received a positive response from consumers, the industry, and sales channels. The product launch was covered by 5,000+ media and received over 170 million exposures.

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