• 2022

  • Design Research

Designed By:

Commissioned By:


Designed In:

United States of America

Lovevery’s early learning system supports families with stage-based play essentials for children and multi-channel content for parents. The subscription Play Kits program from Lovevery makes world-class research and neuroscience simple, relevant and accessible, to help parents feel confident they’re giving their children the best start in life.

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  • 80% of the human brain is developed by age 3. While the science of early childhood is aligned on what makes for an optimal environment for a young child, it isn't accessible to parents day to day. Children’s learning needs evolve so quickly–it’s hard for parents to keep up with their child’s development, especially when many plastic toys seem to be designed for entertainment, not based on neuroscience. Lovevery saw this as an opportunity to deliver an early learning system that not only supported the parent, but was engaging and beneficial for the child based on world-class research.

  • Focusing on two different audiences they needed to serve–children and their parents–Lovevery developed a research-backed approach to learn what a child’s brain needs for development, what appeals to a parent, and what a baby or toddler finds engaging to play with. Utilizing in-home testing, surveys, and an internal advisory board, consisting of experts from a wide range of disciplines, including pediatrics, occupational therapy, neuroscience, and Montessori educational philosophy, Lovevery developed their subscription based program, The Play Kits. Lovevery’s scientific approach is the first of its kind, making world-class research and neuroscience simple, relevant and accessible to parents.

  • We are shaping the future of the world we live in, and as parents our children are going to make up that future. Lovevery’s mission is to give families a support system for a brighter future and help parents feel confident they’re giving their children the best start. Lovevery’s Play Kits have increased access to research-backed, early learning support to over 260,000 subscribers in over 30 markets worldwide by placing tools that support cognitive milestones, encourage speech development, and build fine and gross motor skills into the hands of parents regardless of where they are geographically.

  • Throughout the first few years of early life, developmental windows are constantly opening and closing. Lovevery’s Play Kits subscription model allows them to be of the best service to parents–delivering products every 2-3 months, just as their child’s developmental windows are beginning to open. The Play Kits and supporting resources meet parents exactly where they are in terms of their lifestyle needs, while still sharing foundational, stage-based child development info that’s grounded in science. Lovevery products ship carbon neutral and are crafted from materials including FSC-certified wood, organic cotton, OEKO-TEX® fabrics, handcrafted felt, recycled paper, soy-based ink, water-based paints, and bio-based plastics.