The Handle on the Lid is a key part of the product's story,allowing it to be moved easily around the home,placed in cupboards/drawers with ease.The control switch has been placed on top for a few reasons;It is clearly presented to the user;it promotes holding the handle at the same time to increase stability & can be used with the product in any orientation.The plinth base helps provide stability,reduce visual height & providesthe basis for the cable wrap solution.The innovative cable adjustment feature is infinitely adjustable allowing you to keep the cable at just the right length to prevent clutter on the worktop.
The product has two main attachments; a compact bowl for small capacity processing,and a direct serve tool that allows unlimited slicing and grating. With the main UI on top presented to the user, its 360 degree nature means it can process directly to a pan in one instance then be rotated to process into a separate bowl straight away, saving time. It can be stored fully assembled with its chosen attachment either on the worktop, in a cupboard or even a pan drawer,meaning it is ready to use with little effort or the need to search for a specific tool.
Targeted at the younger consumer who typically would live in smaller/shared homes.Storage space is a premium,they are more likely to buy a Food Processor that provides core functions they need without extra tools that are rarely,if ever used.
Its been designed so it can be stored fully assembled,meaning it is ready to use without the need to search for specific tool.Its simplicity means that it has fewer parts & easy to clean,This addresses one of the biggest user complaints with Food processor users.The handle on top promotes portability,it allows the unit to be easy used & stored around the home if required.
Store in Drawer
Stored Fully Assembled
Chopping Slicing Grating
Unlimited Slicing Grating Direct Serve
Direct to Pan Plate
Simplified, offering core FP functionality
User focussed Unboxing
Reducing Plastic Bags in packaging
Open plan living
Portability anywhere kitchen/living/dining/ outdoor
Height Reduction (eu Pan Drawer & Cupboards)
Cable Adjustment feature infinitely adjustable
360 degree use with switch on top
Top handle for portability
Mini Bowl handle offers enough control for capacity weight while remaining compact
2 Colours following current trends, broader environment, less kitchen SDA more earthenware