Kenwood Chef Sense Campaign
- Focus Creative, Production: South Sydney Media, Director: Gemma Lee, Props, Casting and Styling: South Sydney Media
The brief was to reinvigorate the brand and introduce a new generation of cooks.
The strategy centered on a move away from the products features-and-benefits and towards it being an enabler of people’s lifestyles. That approach led to the ‘Create More’ campaign.
Deliverables: TVC and (4 x digital story content https://vimeo.com/162927251/a88685957e)