In prime position, Studio Tate introduced a contemporary take on the e&s orange branding - the dramatic use of drapes create a spacial volume to be enjoyed both as a sculptural object on approach, and whilst within the stand.
Held at the Melbourne Convention and Exhibition Centre Interiors Australia and Denfair was the architecture and design industries’ first trade exhibition in close to three years. Encouraging attendees to wander, the stand is to be experienced like a gallery, where visitors make their way around the mirrored boxes, interacting with the many products on show.
The result was a bold statement within the convention centre. The use of the brands signature orange colour was unmistakable but was softened by the soft sculptural approach
The space was also fully functional- allowing the visitors to interacts with the e&s products while enjoying champagne or coffee