Interiors Australia & Denfair: E&S Trading Stand

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  • 2022

  • Architectural

Designed By:

  • Studio Tate

Commissioned By:

E&S Trading

Designed In:

Australia

When approached to design the e&s stand at Denfair, Studio Tate wanted to create a strong visual presence that commanded attention across the floor.


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  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • In prime position, Studio Tate introduced a contemporary take on the e&s orange branding - the dramatic use of drapes create a spacial volume to be enjoyed both as a sculptural object on approach, and whilst within the stand.

  • Held at the Melbourne Convention and Exhibition Centre Interiors Australia and Denfair was the architecture and design industries’ first trade exhibition in close to three years. Encouraging attendees to wander, the stand is to be experienced like a gallery, where visitors make their way around the mirrored boxes, interacting with the many products on show.

  • The result was a bold statement within the convention centre. The use of the brands signature orange colour was unmistakable but was softened by the soft sculptural approach

  • The space was also fully functional- allowing the visitors to interacts with the e&s products while enjoying champagne or coffee