Hyundai Tucson

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  • 2021

  • Product
    Automotive and Transport

Designed By:

  • Sangyup Lee
  • Senior Vice President and Head
  • of Hyundai Global Design Center

Commissioned By:

Hyundai Motor Company

Designed In:

Korea, Republic of

The 2021 Hyundai Tucson – as the fourth-generation of a leading nameplate established in 2004 – is designed to further Hyundai’s shift from price-focused brand to aspirational eco-mobility brand. The new Tucson applies Hyundai’s ‘Sensuous Sportiness’ design language to create a futuristic family SUV that offers space, comfort, safety, efficiency and advanced technology.


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Rod Turnbull
Rod Turnbull
  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • The design brief for the Hyundai Tucson called for a high-tech, aspirational, adventurous, spacious and comfortable family SUV in line with the preferences of the target market, which is chiefly comprised of millennials in their 30s. The Tucson needed to usher in both class-first and all-new safety, comfort and convenience technologies. It needed to present a futuristic image that was both aspirational and reflective of the technology within, as well as being roomy inside. And it needed to bring comfortable yet surprisingly capable handling, with the capability for light off-road driving.

  • Tucson meets the brief, featuring leading-edge technologies, such as a 10.25-inch colour TFT-LCD touchscreen infotainment unit, a colour LCD virtual instrument cluster, shift-by-wire electronic gear selection, and an extensive SmartSense safety suite (including numerous segment first active safety features). Tucson adopts bold styling that pushes the frontier of SUV design to create an aspirational look. It also offers the most spacious cabin in the class. Underpinned by the new Hyundai N3 platform, Tucson delivers supreme comfort and surprising handling capability. Tucson is also equipped for off-road driving, with the benefit of HTRAC all-wheel drive and user-selectable terrain modes.

  • Social: The new fourth-generation Hyundai Tucson complements Australian family life by providing an aspirational, safe, practical, economical and high-tech SUV with excellent dynamics as well as light off-road driving ability. Commercial: The Hyundai Tucson delivers qualities, space and features above what is typical in the class. Tucson pushes the frontier of SUV design, to bring a concept car visual to suburban driveways. And Tucson features an array of safety (including numerous segment first active safety features), convenience and user-experience technology, some of which is entirely new to the class.

  • Tucson medium SUV is available in a range of variants, with 2WD or AWD, choice of petrol, turbo petrol or turbo diesel engines, paired with automatic transmissions. Tucson is covered by Hyundai's five-year, unlimited kilometre warranty. User experience advances in Tucson include a pushbutton shift-by-wire gear selection system; A Remote Smart Parking Assist system, which allows the user to manoeuvre Tucson into a parking space from outside the vehicle, using the smart key; And a Blind-Spot View Monitor (BVM), which presents a video view of Tucson's blind-spot zone to improve safety and convenience. Tucson's dashboard removes the legacy design of the instrument cluster shroud, replacing this with a new high-tech, open design for the 10.25-inch virtual instrument colour LCD display. Tucson's high-strength monocoque provides exceptional collision protection. A seven airbag system in Tucson includes front, side and curtain airbags, and Hyundai's pioneering front centre side airbag. Segment first active safety features: - Blind-Spot View Monitor - 7 Airbags - Blind-Spot Collision-Avoidance Assist - Safe Exit Warning - Remote Smart Parking Assist The metals in Tucson are recyclable, which make up more than 70% of the vehicle by weight, and plastic components such as the engine undercover, radiator shroud and battery tray are designed for recyclability.