Gota Skincare Packaging

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  • 2024

  • Communication
    Packaging

Designed By:

Commissioned By:

NZ Skin Care Co., Ltd

Designed In:

New Zealand

The packaging design takes inspiration from New Zealand’s indigenous people’s traditional culture, showcasing the natural species of MAMAKU fern, red alga, and conus in the form of fossilized plants and animals. This presentation aims to highlight the natural and pure components of the skincare products being offered.


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  • CHALLENGE
  • SOLUTION
  • IMPACT

  • The indigenous people of New Zealand are known for their deep respect and gratitude for nature. In their traditional culture and long history, several plant and animal ingredients have been identified for their skin repairing properties. Drawing inspiration, the design team has explored the earth and sea, carefully selecting ingredients with unique bioactivity and efficacy. The primary obstacle encountered during the packaging design process was the effective communication of indigenous people’s tales and their deep reverence for nature through the packaging medium.

  • The packaging design pays tribute to the natural heritage of New Zealand by employing three of its original natural ingredients as the core visual elements and presenting them on the outer box as figures of fossilized plants and animals. The design aims to showcase the ancient and enduring life force of nature, echoing the anti ageing advantages of the skincare product.

  • The packaging design is oriented towards sustainability, employing recyclable and environmentally friendly paper and printing materials, thereby avoiding using metal materials and electroplating processes that do not align with modern society pursuit of environmental protection.