Financial Fitness Program – Commonwealth Bank and Symplicit

Research suggests that learning about money management is difficult and often overwhelming for the average Australian, with little formal education on finances and often-complex language being used. Some people also lack financial role models in their lives and those with lower disposable income have less access to financial advice. Banking institutions can play a role in better educating Aussies on money basics and there is no stronger brand positioned to do this, than one of Australia’s biggest, CommBank. As a trusted source CommBank felt compelled to step in and provide a free, financial educational platform for all.

CommBank designed a free, digital educational platform to help Australians improve their financial wellbeing. The platform was designed to tackle lower financial literacy by delivering 24 engaging and tailored lessons. These lessons sit under five core modules – Save, Dream, Know, Grow and Protect – with customers given the choice to move through lessons consecutively, or choose based on their personal life goals. Extensive user research informed the platform's tone and design, ensuring resonance with diverse audiences. The platform delivers relatable scenarios to encourage ongoing engagement, transforming financial education into a positive, empowering, digital experience that supports long-term behavioural change.

Financial Fitness was designed to enhance financial literacy by offering practical lessons on saving, budgeting, and investing. Commercially, this fosters stronger customer relationships and promotes informed financial decision-making, leading to increased loyalty and engagement. Since launch, with little to no paid amplification, we’ve seen strong early engagement and users visiting multiple lessons in one session. Societally, by equipping individuals with essential money skills, the program contributes to improved capability across communities, empowering people to make informed financial decisions. The program's primary focus is on digital financial education, its indirect environmental impact is minimal, thereby reducing the need for physical resources.