Doshii: A Rebrand Putting Hospo First
Branding and Identity
- Shadowboxer: Ideation. Doshii: Brand Execution.
- Bryce Guderjahn, Chief Marketing Officer
- Nick Flower, Head of Design
- Sarah Tran, Senior Designer
- Fe Porto, Senior Designer
Bryce Guderjahn, Chief Marketing Officer
Alicia Novello, Head of Marketing
Hospitality-tech scale-up Doshii was launched in 2016 to help restaurants streamline the chaos of app integrations into one clean, calm counter. Our 2021 rebrand was driven by a pivot to the people – venue owners & hospitality workers – who give the industry its unique flavour. Our brand centres around empowering hospitality.