Doshii: A Rebrand Putting Hospo First
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2022
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Communication
Branding and Identity
Designed By:
- Shadowboxer: Ideation. Doshii: Brand Execution.
- Bryce Guderjahn, Chief Marketing Officer
- Nick Flower, Head of Design
- Sarah Tran, Senior Designer
- Fe Porto, Senior Designer
Commissioned By:
Doshii
Bryce Guderjahn, Chief Marketing Officer
Alicia Novello, Head of Marketing
Designed In:
Australia
Hospitality-tech scale-up Doshii was launched in 2016 to help restaurants streamline the chaos of app integrations into one clean, calm counter. Our 2021 rebrand was driven by a pivot to the people – venue owners & hospitality workers – who give the industry its unique flavour. Our brand centres around empowering hospitality.