Doritos SOLID BLACK
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2022
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Communication
Packaging
Designed By:
- PepsiCo Design & Innovation
Commissioned By:
PepsiCo Design & Innovation
Designed In:
United States of America
Historically, Black voices and stories are all too often unheard. In its 2020 #AmplifyBlackVoices work, Doritos recognized this and decided to launch Doritos SOLID BLACK in 2021. SOLID BLACK is a multi-platform initiative backed by action, designed to bolster the voices of Black innovators and creators.