Branding and Identity
- Dongdao Creative Branding Group
Donglaishun (Beijing) Group Co., Ltd.
Donglaishun, with its origin in 1903, is a hundred-year franchise restaurant. In the past few years, its brand value weakens continuously, causing misconception for consumers to recognize it. By structuring both its historical and cultural context, we represented the restaurant like 100 years ago, adopting hand-drawn illustrations as core brand elements.