We wanted to share the great tools for innovating that we’ve discovered, created and refined over 18 years of practicing and embedding innovation. In embarking on this project, what was really important to us was balancing the desire to democratise innovation with ensuring it continued to be taught and practiced in a rigorous and high quality form.
For us it is about maintaining the integrity of the methods, as innovation becomes more mainstream, but without being protective or elitist. To do this we assimilated a set of 40 tools that we’ve tested and refined over 18 years in the field, on real projects. They come from tens of thousands of hours practicing innovation, 1000’s of workshops and 100’s of client partnerships and collaborations across multiple industries and continents. What you have now is an affordable set of designed method cards proven to help inspire and provoke innovation.