Grown at 1700 meters above sea level, in the pristine deep forest of Yunnan province, cloudy tea is prized for its rich and special aftertaste. Yet, tea is not just a drink, it holds a prominent position in Chinese culture.
Old tree pu’re is a kind of tea can collection. The project’s intended purpose is collection and can be gift. Focus on the Chinese culture sense of product itself, and there is a sense of ritual. The need to open the packaging fell the valuable and mind, packaging materials can reflect the simple and elegant.
Designer Lin Shaobin exactly understands its cultural significance and reflect that on his design. The poetic landscapes illustrations offset printed on the packaging, hidden in the scroll. The paper strings holding the packaging together adds a sense of human touch to the design.
The product is Runyuanchang ancient tree tea series. Chinese tea, Chinese culture and Chinese market. Therefore the design required reflect the Chinese characteristics. Also reflect the ancient Pu’er tree concept. There are Chinese landscape painting, mood, architecture, culture, stories and ceremony presented when the picture expand. The impact and breakthrough of this design is to combine Chinese traditional symbolic elements through clever ideas into the present contemporary packaging. And go to the market affecting every consumer.
The packaging used two kind of white kraft paper and yellow kraft paper with offset printing, partial UV and partial gilding. Used paper rope tie knot on the bag seal.