A Better, Kinder Awesome
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2021
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Communication
Branding and Identity
Designed By:
- Lieve Torbeyns - Sgt Purple
Commissioned By:
Spencil
Designed In:
Australia
A Better, Kinder Awesome is a brand designed for Spencil, which makes quality, affordable Back to School gear for kids. It overtly rejects the idea of being an ‘exclusive’ kids’ brand, used for status, unlike its competitors. The purpose of the brand is to support mums and dads to support their kids to thrive. It is centered around helping parents raise happy kids. It’s joyous and inspiring.