Caleb’s Kola

  • 2016

  • Communication

Designed By:

  • PepsiCo Design & Innovation

Commissioned By:


Designed In:


Caleb’s Kola was created by a passionate group of kola lovers who came together to craft a unique kola from scratch using a few core ingredients. The label design is a thoughtful reflection of the simple ingredient story.

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  • Caleb's Kola was made from simple ingredients, starting with sparkling water, fair trade cane sugar, and kola nut extract. The small group of cola lovers who created Caleb's Kola made hundreds of batches until they got it exactly right—with unique and delicious citrus and spice notes, perfectly-sized bubbles and a unique effervescence. The simple design aesthetic of Caleb's ties to the simplicity of the product's ingredients and the brand's ethos, “Honor in Craft,” is front and center as a tribute to passionate people everywhere who put their passion to work to create something better. The label design features a graphic language that is well crafted yet distinctly clean and uncluttered.