Blundstone Design Integration
- Blundstone Australia Pty Ltd
- Craig Mounsey, CMD
- Mark Stewart
- Mark Armstrong, Monash University
- Louise Thomas, Brand Strategy, FoundedByDesign
Blundstone Australia Pty Ltd
Blundstone is a 149 year-old iconic Tasmanian footwear brand, transitioning from a manufacturing business model mindset to that of a global brand. Integral to that transition, Blundstone committed to integrating design thinking and capability into the heart of the business strategy, modelling and culture to increase innovation and competitiveness.