Berry Street

  • 2021

  • Digital
    Web Design and Development

Designed By:

Commissioned By:

Berry Street

Designed In:


With a proud 140-year history, Berry Street is a family service organisation in Australia that advocates for the protection of children, young people and families. Their website promotes the organisation to many stakeholders including families and young people in need of support services, schools and educators, government agencies, donors and supporters.

view website

  • MORE
  • Berry Street had a website that was outdated, not meeting its needs, and not meeting web accessibility standards. They developed a digital roadmap with an external consultant but were unsure about how to implement its vast scope, especially how critical features and functionality should be implemented to meet UX design best practices, accessibility standards and timeline constraints. Getting these right would majorly impact its ability to reach more audiences, increase access to services, and drive donations - that's why Yump was brought on board.

  • Yump devised a suite of solutions based on the roadmap including: - Restructuring the site map to improve access to specific programs, services, training and events; - Revitalising the look and feel by using playful elements from the branding guidelines; - Redesigning the donation pathway to emphasise the positive impact of giving; - Usability testing to collect feedback from stakeholders; - Redeveloping the website on an easy-to-use Content Management System; - Accessibility testing to ensure the website meets WCAG Accessibility Guidelines.

  • Berry Street provides family violence support, education, trauma, out-of-home care, parenting and family services to about 35,000 Victorians each year. After the new website launched, feedback from usability testing showed the website was user-friendly and easy-to-use. Users found the donation experience simple and intuitive. The website experienced a 66% increase in users, 87% increase in page views and 13.5% increase in average session duration, compared to a year ago. The increase in users, views, engagement and user satisfaction strongly indicate that more Victorians are accessing critical information and getting the help they need from Berry Street.

  • Other key features include: - An "urgent help" button that links vulnerable users to critical support services; - A "Quick exit" button that exits to Google for users who are in the presence of a violent or abusive partner; - Redevelopment of the Program Finder feature allows families to find relevant services quicker and easier, an incredibly important step in guaranteeing everyone gets the help they need when they need it; - Redevelopment of the Training and events search to help educators sign up for workshops and courses so they can better assist people who have experienced trauma.