Artline Rebrand
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2016
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Communication
Packaging
Designed By:
- Vinesh V George, Creative Director, Brand Cube
- Luigi Pagnozzi, Client Director, Flame
- Justin Sayarath, Designer, Flame
Commissioned By:
Pelikan Artline
Designed In:
Australia
Artline is a global stationery brand marketed in 65 countries, creating pens since 1964.
The Artline Rebrand project required us to analyse and allow a traditional sales/tech oriented brand to disrupt the stationery aisle while increasing brand equity.
The designed architecture had to incorporate multiple categories and 600+ possible SKUs