- Vinesh V George, Creative Director, Brand Cube
- Luigi Pagnozzi, Client Director, Flame
- Justin Sayarath, Designer, Flame
Artline is a global stationery brand marketed in 65 countries, creating pens since 1964.
The Artline Rebrand project required us to analyse and allow a traditional sales/tech oriented brand to disrupt the stationery aisle while increasing brand equity.
The designed architecture had to incorporate multiple categories and 600+ possible SKUs