Audi TT

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  • 2015

  • Product Design
    Automotive and Transport

Designed By:

  • Audi Design

Commissioned By:

AUDI AG

Designed In:

Germany

The third-generation Audi TT is an all-new design, which evolves the brand’s iconic coupe into something sportier than ever before. It embodies dynamism in all its design details and innovation through technology.

Audi is well-known for its stunning high-quality design, both inside and out. The all-new Audi TT interior features an innovative Virtual Cockpit, simple-to-use air-conditioning controls that are located within the stylish new turbine air vents, Matrix LED lighting technology and advanced engineering that makes it lighter, faster and more fuel efficient.

The new TT is a sports car that is purely focused on the driver.


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  • The new Audi TT is an all-new design, which set out to emphasise the TT's sportiness, without departing from the original TT's iconic design. The Gen I TT's design was based around the 'circle', which made it so distinctive, while the Gen II TT was focused on the 'wave', where the circles became softer and melded into one another. For the all-new Gen III Audi TT, the central theme is the 'facet', with more horizontal lines to give the impression of speed, and more intersections to create tension. These principles emphasise the TT's sports car credentials. Other touches, like moving the four ring badge from the singleframe grille to the bonnet, parallel with the sportiest model in the Audi range: the R8 supercar.

  • The innovative virtual cockpit consolidates all of the information the driver sees into the line of vision. The Matrix LED headlights use clever lighting technology to maximise forward vision at night, without blinding oncoming drivers. The classic TT fuel flap needs only one press to open, in a nod to Audi's motorsport program and the legendary Le Mans 24 Hour endurance race. The all-new TT's quattro drivetrain is a first for Audi, specially developed to actively send more engine torque to the rear wheels when in Drive Select's Dynamic mode. Despite all of the technology in the all-new Audi TT, it is 50kg lighter than its predecessor, and also thanks to new engines, it is also faster and more fuel efficient.

  • The all-new Audi TT is 50kg lighter than its predecessor, but through the use of high-strength steels, aluminium and advanced construction methods, the body's torsional rigidity has been increased by 23 percent. These attributes are ideal for a sports car. The consolidation of all of the information the driver needs into the line of vision reduces the temptation to look away from the road ahead. The multi-function steering wheel eliminates the need for the driver to take a hand off the wheel. The all-new Audi TT has six airbags, important safety features like Anti-lock Braking (ABS) and Electronic Skid Control (ESC), speed limiter, safety belt warnings for all seats, as well as a range of driver assistance systems.

  • Audi has a reputation for building stunning interior cabins, with unparalleled attention to detail. The all-new Audi TT further explores just what is possible inside the cabin of a sports car. To begin with, all surfaces must be authentic, so for example, a surface that looks like metal must feel like real metal, complete with a cool touch. Tolerances for fitment of elements within the cabin must be precise, and there must be commonality between all controls that gives them a real impression of high-quality. Haptic feedback is improved, fingers can use similar torque or pressure when using controls throughout the cabin, which help to give the impression of familiarity, and so improving ergonomics. The all-new Audi TT's interior is second-to-none.

    The innovative virtual cockpit consolidates all the information the driver needs in the central field of vision. Here, the familiar gauges are reproduced in high-resolution, but the view can be manipulated to make best use of the 12.3-inch display. Satellite navigation, radio settings and phone call controls can all be seen here and managed via the multi-function steering wheel. These controls are duplicated in a new, easier-to-use MMI touch control unit on the centre console. In addition, the new turbine style air vents uniquely feature all the air-conditioning and climate control settings.

    The new Audi TT features more advanced technology, for a sharper price, than ever seen before in the small sports car segment. The new range starts at $71,950 (Manufacturer's List Price [MLP], which is exclusive of dealer delivery and government statutory charges). Customers place a high value on all of the TT's new features, so elements like the innovative virtual cockpit, MMI Navigation plus with multifunction steering wheel, Convenience key, rich Alcantara leather upholstery and electric front seats are included in vehicle's standard specification. Advanced Matrix LED headlights, BOSE sound system and digital radio are also available in the all-new TT.

    The all-new Audi TT is 50kg lighter than its predecessor, with a 2.0 TFSI engine that is more powerful: producing 169kW/370Nm. The engine is also more fuel-efficient, thanks to Audi's modular efficiency platform that includes the Audi valvelift system, start-stop and dual injection technology. Fuel consumption of as little as 5.9 L/100km is 17 percent lower than its predecessor. New LED lighting technology with low power consumption, the electric steering system and other new-generation technologies also help to achieve this increase in efficiency.