Alfred Health

The Alfred Health marketing and communications team, lead by Debra Tasevski (Senior Digital Advisor, Public Affairs and Communications), faced a significant challenge and was at a critical crossroads. They had recently launched a major overhaul of their brand guidelines and were in the process of implementing this throughout the entire organisation. A key component of this included the goal of implementing the brand refresh across their digital assets — primarily their flagship website. Frustratingly, the internal team had already engaged two design agencies to redesign the website. Both had fallen short. In a last-ditch effort, the team approached Spicy Web.

At the core of our design solution is a meticulously crafted design system, the culmination of elements (such as typography, colour palette) and components (such as card blocks, hero blocks, accordion components etc.) that come together to form a flexible, adaptable, and intuitive system. This approach is particular critical given that the Alfred Health website is large in scale and deeply content-heavy — any redesign must be modular, and adaptable, ensuring that the application is consistent, while allowing suitable flexibility. Another key factor is accessibility. Accessibility is a non-negotiable and must be considered for variables including; contrast, hierarchy, typography and more.

The website redesign is one that reflects Alfred Health’s values, “for human kind”. The design is fresh and modern, but grounded in fundamental design principles, ensuring that their website effectively connects and communicates critical health information to their vast and varied audience. After a number of unsuccessful design attempts with other agencies, the outcome with Spicy Web was marked a significant success. “You have transformed what had turned into a painful, drawn-out and depressing process into a dream!” — Debra Tasevski (Senior Digital Advisor, Public Affairs and Communications)