In the midst of the BLM movement, Be Equitable (BE) was driven to do more than unconscious bias training. To create systemic transformations, they needed to motivate businesses to begin an ongoing journey. In a category overwhelmed by problems, BE’s new identity imagines the possibilities of a truly equitable future.

The project aim was to increase awareness of, and traffic between, the vibrant creative industries, communities and services within St Kilda and surrounding areas. The 2.4 metre tall sculptural signs act as colourful beacons, uniting creative industry locations by attracting intrigue and encouraging walking throughout the precinct.