Marketing situation: The market for cleaning products is very competitive with many existing brands. The “Terrapist” brand is created to be a happy solution for every kind of cleaning. The product ranges cover hand cleaning, mask cleaning, glasses cleaning, dishwashing, etc.
HITO to KI to HITOTOKI
The tradition of brewing sake in wooden barrels is traditional Japanese sake culture. The sake brewed in those barrels has been named “Hitoto Kito Hitotoki“ —Japanese words meaning “human, wood and moment.” For the label design, we traced a part of the grain pattern from the cedar wood barrels.