Packaging design for ‘no label’ bottled water. Consumer insight told us that a no label bottle presents two sales problems which we needed to solve. Firstly, where to place the nutrition facts and barcode on the bottle. Secondly, the negative consumers’ impression of a no label design meaning poor quality. Our solution has successfully addressed both.
Noopii
Noopii is a New Zealand owned and operated, social enterprise business with a difference. Noopii was created by two Kiwi mums who saw a gap in the market for a unisex, disposable nappy option that was performance driven, safer for babies’ skin, made from sustainable materials and kinder to the environment.