There is a strong cross-section of dedicated fans who love both Mtn Dew® and Game of Thrones. HBO challenged both fans & brands with the question “What Would You Do for the Throne?” We were willing to sacrifice everything: our brand, our name, and our iconic visual identity.
Play Edition
Who Gives a Crap, is an Australian toilet paper company that builds toilets. They produce environmentally friendly paper products and donate 50% of their profits to help build toilets for those in need. They were commissioned to create The Play Edition for the global market.